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September 1, 2017 — The Redding Public Safety campaign, initiated by Advance Redding to help fund the Redding Police Department’s Neighborhood Police Unit for two years, has made significant gains since launching in June 2017. When the combination of individual donations and the initial $500,000 donation from Bethel Church left $707,000 to be raised, the campaign announced a special program to inspire donations for the remainder of the necessary funding: The 707 Alliance.

“If 707 individuals, families, or businesses each donate $1,000 to the Redding Public Safety Campaign, the Neighborhood Police Unit will be fully funded through May 2019,” explains Cory McCandliss, campaign spokesperson. “We’ve already seen incredible police work funded by this campaign, just in a few months, and we’re positive that donations will continue to support a safer community.

The NPU recently accomplished what is believed to be the largest heroin bust in Shasta County’s history. According to a KRCR News report, on August 17, “officers from the NPU partnered with allied agencies and launched a multi-location search warrant service that targeted upper-level heroin dealers operating in the Redding area. Officers arrested five different drug dealers at six separate locations. […] Since June of 2017, NPU officers seized 3343.63 grams of heroin with an estimated street value of over $330,000. This quantity is enough heroin for a single user to be under the influence 24 hours a day for over 15 years. Officers also seized 372.21 grams of cocaine with a street value of approximately $30,000. This is enough cocaine for a single user to be under the influence for over a year.”

Funding provided to the NPU by the Redding Public Safety campaign made these busts, and other proactive police work including arrests at illicit massage parlors, possible. The NPU would cease operation without funding, which is currently exclusively provided through community donations.

Individuals and businesses wishing to join The 707 Alliance, publicly or anonymously, can donate $1,000 or more in person at any Cornerstone Community Bank branch, at the box office of the Redding Civic Auditorium, or online at All donations are 100% tax deductible and 100% of the donation goes to the City of Redding to fund the NPU. The campaign’s goal is $1.24 million, and more than $720,000 has been raised so far.